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Social Media Strategies with Branded Umbrellas

Creating a buzz is essential for achieving success and staying competitive in the modern business world. Social media platforms have made it easier for businesses to reach out to their target audience and promote their products or services. With the upsides come the downsides and with so many businesses vying for attention online, it can be difficult to stand out. This is why businesses are turning to innovative social media strategies that involve branded umbrellas. In this blog post, we will explore the different ways in which businesses can use branded umbrellas as part of their social media strategy

1. Spread the Word with Social Media Giveaways

One way for businesses, like yours, tto create a buzz with branded umbrellas is to use them for social media giveaways. This is a great way to promote your business and engage with your audience with an added incentive. By using branded umbrellas as prizes, you can encourage people to share or repost your social media posts, and tag their friends to enter the giveaway. This will help increase your social media reach and visibility, as well as create a sense of excitement and anticipation around your brand. Having an incentive is a great way to encourage potential customers to engage with your brand. As we know, in this attention driven world, savvy users will not do anything for free and an incentive with a free offer or gift will really help drive that action, i.e. sharing a post on social media.

2. Partner with Influencers to Promote Your Brand

Another effective strategy for creating buzz with branded umbrellas is to partner with influencers on social media. Influencers are people with a significant following on social media who can help promote your business by sharing content related to your brand. By providing them with branded umbrellas, they can showcase your products in a fun and creative way. This can help increase your brand awareness as well as generate traffic and sales for your business. 

We supplied branded umbrellas to hyperactive on the Kylie Cosmetics pop-up event at Glam Park in Covent Garden, which garnered tonnes of attention from influencers. Over 36,000 visitors attended the event live, and the event reached over 22 million users with 2 million engagements over social media. The umbrellas were seen numerous times on social media and even featured in various mainstream media news outlets. 

3. Host Social Media Contests with Customised Umbrellas

Social media contests are a great way to create excitement and encourage engagement with your brand. By using customised umbrellas as part of your contest, you can create a unique and memorable experience for your audience. 

You can ask your followers to create their own designs for your umbrella or to take photos with your branded umbrellas in creative locations. This can help create user-generated content that can be shared across social media platforms, and increase your brand’s visibility.

4. Encourage User-Generated Content with Branded Umbrellas

Lastly, businesses can use branded umbrellas to encourage user-generated content and engagement. You can ask your followers to take photos with your branded umbrellas and share them on social media using a specific hashtag. This will not only increase your social media reach, but it will also create a sense of community among your followers. You can also use these photos to showcase your customers and their experiences with your brand, which can help build trust and loyalty.

Using branded umbrellas as part of your social media strategy can be an effective way to create buzz for your business. By hosting social media giveaways, partnering with influencers, hosting social media contests, and encouraging user-generated content, you can increase your brand’s visibility, drive traffic and sales, and create a sense of excitement and anticipation among your target audience. So, if you haven’t considered using branded umbrellas in your social media strategy yet, now is the time to start!

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